Feb 22, 2021
What do you charge for your premium offering? Your gold option? Hear Carl’s suggestion in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
We’re gonna take all the complaints and we’re gonna take the value added services and we’re gonna put together what we call the obnoxious offer and we’re gonna create your premium offering. So, take one of your products and just write down what you charge for that or what’s your current hourly rate like how you get paid? What's the percentage you charge if you're commission based or contingent based? Take that number, cross it out and double it. Take that second number, cross that out, double it again. So, if it started out as a hundred, it went to two hundred, if it was at two hundred, you go to four hundred. That’s your new price, that's your premium bundle, how you like me now? You like that new offering? That’s your mac daddy two hundred thousand dollars premo that sits in the middle of the showroom, you take the top five complaints, you take the value added services and then you put your best guarantee on the gold option.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.