Dec 2, 2022
Airlines Getting it Right - part 4
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
And they showed how other airlines try to mimic this process. And what happened was because they didn't make a full commitment, because they took full service employees and put them in a value service segment of the airline, it didn't work out, because the full paradigm shift wasn't there. They didn't make the full commitment as a company, it was just a department. And as we learned, all of those airlines were willing to sacrifice that department meaning if it didn't work out, it didn't work out, and they would try something new. But they would let that segment of the company fail, and it showed that in Southwest Airlines, their commitment is an obnoxious offer. And they are the leader, undisputed leader in that segment. And the other companies didn't make that full commitment. Most of them if not all of them are gone. Okay. Now, the one exception might be JetBlue, which is a former executives from Southwest Airlines helped start JetBlue. They have made a good commitment there. They have survived that well. And there are others but all the other full service airlines that tried to have their version didn't work out. They didn't fully commit to obnoxious and that is critical when it comes to how your ideal client will respond to you.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.