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70secCEO, listen to Carl Gould everyday. Carl had the vision to create and implement the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. in 2002 he founded 7 Stage Advisors a Business Coaching, Mentoring, Performance Training and Growth Advisory company. Since then he has trained, certified or accredited over 7,000 Business Coaches and Mentors. 

Jun 2, 2022

What's the top certification in your field? Use it to build your brand!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.


So who are some experts in their field? Well, Elvis Presley, The Beatles, the tops in their field, they didn't invent music, they are the tops in their field. If you're a surgeon, become board certified. If you're a mechanic, what is the top level credential you can get? What's the top certification you can get in your field? Early in the stage, you want to build the quality of the product and your quality, meaning continuously develop those credentials because as you move to the middle part of the stage, it is your brand and it is your credentials, which will begin to gain momentum in your sales. You're going to build those testimonials, you're going to hone the quality of your product and the quality of your offering. That's going to be your focus, most businesses live in this stage for the majority of the time.


Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.